“It’s okay for women to get older as long as they continue to look younger.”

The most fucked up sentence ever. And today we burn it down. We refuse to play by rules written by a $500+ billion global beauty industry that feeds on our self-loathing and insecurities and profits from our fear of becoming invisible. We’re breaking up with the lie that our worth diminishes with each birthday candle. […]
Painful periods are “just part of being a woman.”

F*CK That! And what if those heavy periods and severe cramps aren’t normal, but actually signal something serious? For 1 in 10 women with endometriosis, this is reality. And shockingly, it can take an average of 7-10 years to get diagnosed. Let that sink in for a moment. A decade of suffering before someone finally […]
I’m in Menopause! Now What?

The moment everything changes… July 1st was my menopause day! One full year period-free, which means I’ve officially crossed into postmenopause. You might have seen the fireworks across Canada. 🤣 😂 🤣 😂 I’ve been counting down for this moment for months now, feeling like I was approaching some incredible finish line. But now that […]
The real reason your sex life sucks. And how to start reclaiming your pleasure.

Your libido has vanished and sex is uncomfortable. And you’re wondering if this is just how midlife sex is supposed to feel. Before you resign yourself to a sexless future, let’s talk about what’s really going on. Because it’s not just the hormones – your sexuality doesn’t exist in a bubble. It’s more like a […]
🛑 Stop! Before you buy, read this first.

The internet can be your best friend or your worst enemy … A few newsletters ago we talked about menowashing – how companies slap “menopause-friendly” on just about anything these days, often with little scientific evidence, in the hopes of cashing in on your desperate need for solutions. Your feed fills with conflicting advice: take this […]
Menowashing is the new pink tax

We’ve all heard about the infamous pink tax. That sneaky markup where women pay up to 50% more for products identical to men’s versions, just packaged in feminine colors. Now, there’s an even more exploitative trend emerging: menowashing. The pink tax already costs women about $1,300 more annually for basic necessities. Menowashing takes this financial […]
We all know that perfection trap.

That voice whispering that we’re not good enough. It demands flawlessness from us and creates a never-ending chase for picture-perfect, social-media-worthy moments. This perfectionist mindset doesn’t just set impossible standards. It’s f*cking exhausting. It steals joy from everyday moments and turns the normal ups and downs of life into evidence that we’re somehow falling short. […]
Finding answers feel like searching for a unicorn?

The quest for validation and proper care during perimenopause can sometimes feel impossible. We’ve all had those frustrating appointments where our concerns are dismissed or minimized. Great news! We’ve done the legwork and have fallen in love with these evidence-based resources that deliver the support, information, and care you deserve. From digital solutions to comprehensive […]
If there’s no test, then how do you know if you’re in perimenopause?

You’re not feeling like yourself lately and you can’t put your finger on why. And on social media you’ve heard everyone talking about perimenopause. You’re the right age, your symptoms seem to fit, but you want to know for sure. We all do. One of the influencers you follow suggested a DUTCH test. Your friend swears by […]
Intimate Partner Violence

Trigger Warning: This newsletter contains information about Intimate Partner Violence. “Shame dies when stories are told in safe space.” These are powerful words from our recent podcast conversation with therapist Stefanie Peachey. When most of us think about Intimate Partner Violence, we picture physical abuse – the black eye and other visible signs of violence we […]